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MTV2 is a cable network that is widely available in the United States on digital cable and satellite television, and is progressively being added to basic cable lineups across the nation. more...

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The channel is also broadcast over-the-air in selected markets where the former all-request music channel known as The Box was broadcast.

Launched on August 1, 1996, the original purpose of the channel was to give music fans a place to see constant, commercial-free music videos, once the original MTV had started to change its direction from music and concentrate on reality television and soap operas. Today, MTV2 airs a selection of music videos, other music-related specials, and non-music shows focused on youth culture and pop culture. These shows are aimed at viewers in their teens and early 20s.

The beginning of MTV2

MTV2 was originally known as just M2 until the first quarter of 1999. M2 began broadcasting on August 1, 1996 — MTV's fifteenth anniversary — with Beck's "Where It's At" being the first video to air. M2 was created to show more alternative types of music and older music videos than regular MTV did in 1996. However, this did not mean that M2 never played anything current or mainstream. It prided itself on being a diverse mix of all types of music.

In its first couple of years on the air, M2 was restricted to less widely available digital and satellite television, which limited its viewership to around 12 million viewers by 2000. M2's biggest group of subscribers for the first year or so were college campuses that provided their students with satellite television. M2 also broadcast live over the Internet during its early years, which means it was similarly ahead of its time in a period when few people had broadband Internet connections.

Original VJs and shows

Further information: List of programs broadcast by MTV2

During the early years of the channel, the music videos ran on 8-hour rotations, so that the same block of videos repeated three times every day: from 6 a.m. to 2 p.m., 2 p.m. to 10 p.m., and finally from 10 p.m. to 6 a.m.. A new block would then start again at 6 a.m.. During these years, M2 only had three VJs: Jancee Dunn, Matt Pinfield, and Kris Kosach. They were rarely seen on screen. They hand-picked all of the music videos that were played for the eight hours every day. Throughout the next few years, Pinfield left to continue hosting shows on MTV and Kosach went on to host programs for TechTV, while Dunn remained at the channel through 2001.

M2 was almost always just a random blend of music, though occasional themed specials were aired. One of the first ones was the Smashing Pumpkins Videography, in which all of the band's videos were played in chronological order. M2 would often invite musicians to hand pick blocks of videos or air hour-long blocks (which would eventually be known as Artist Collections) of videos by one band or musician.

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